https://beardprojects.com Beard Projects Mon, 07 Jan 2019 04:56:57 +0000 https://beardprojects.com en https://beardprojects.com/1-Awaken-the-Phantom Sun, 30 Dec 2018 01:44:07 +0000 Beard Projects https://beardprojects.com/1-Awaken-the-Phantom AWAKEN THE PHANTOM Be the one they fear. See what others don’t. Awaken the Phantom. A project that was quite simply a childhood dream realized, and it began with little more than a brilliant boot silhouette. From identity development to strategic positioning to creative direction, copywriting, and concepting, this was a full year project to introduce Nike’s new tier 1 PhantomVSN football (soccer) boot to the world. [From official Nike press release]: Born from the streets — a threat on the pitch. With a completely new Quadfit mesh, the new PhantomVSN is built for ultimate comfort. Traditionally, boot design starts with a sketch, but there is nothing traditional about the brand new PhantomVSN.&nbsp; To create something different and better, designer Phil Woodman started conceiving of this boot from the inside out. This resulted in a proprietary new construction that will debut in football with the PhantomVSN and soon be adopted in other Nike footwear. “We developed an internal Quadfit mesh bootie that conforms to fit most any foot, but retains its shape and will not overstretch,” says Woodman. “Quadfit contains the foot without constricting the foot.” While not visible from the outside, the impact is immediate on the inside. “Players have long been accustomed to the rigors of breaking in their boots,” explains Woodman, “but the PhantomVSN is match-ready right out of the box.” PROJECT OVERVIEW Client: NikeDate: July 2017- September 2018Services: Creative Direction, Copywriting, Brand Strategy, Identity Development <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/b3a3b7729d878ea68f3b3c5ea685879d753134725f65074f87778f3c95953bdb/PhantomVSN-Looping_original.gif" data-mid="31890819" border="0" src="https://freight.cargo.site/w/1000/i/b3a3b7729d878ea68f3b3c5ea685879d753134725f65074f87778f3c95953bdb/PhantomVSN-Looping_original.gif" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/73e8de9bd6a40070b5a65d6ef8d91109d77965434a3a2e74f77993fab389221b/maxresdefault.jpg" data-mid="31698376" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/73e8de9bd6a40070b5a65d6ef8d91109d77965434a3a2e74f77993fab389221b/maxresdefault.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e23b7c00da07e4f3008ca92d6ddb425a1322992a97e7f5713cb2f1d89f406159/00000029952.jpg" data-mid="31890538" border="0" src="https://freight.cargo.site/w/1000/i/e23b7c00da07e4f3008ca92d6ddb425a1322992a97e7f5713cb2f1d89f406159/00000029952.jpg" /><img width="2978" height="1670" width_o="2978" height_o="1670" data-src="https://freight.cargo.site/t/original/i/3ac5954164b1e3959d7f2d8210ba7acf2b618fe84c4a8f59538d9e675481205a/Screen-Shot-2019-01-04-at-10.50.52-PM.png" data-mid="31890539" border="0" src="https://freight.cargo.site/w/1000/i/3ac5954164b1e3959d7f2d8210ba7acf2b618fe84c4a8f59538d9e675481205a/Screen-Shot-2019-01-04-at-10.50.52-PM.png" />[From press release] This epic two and a half minute film tells the story of a mysterious football player who, through word of mouth, becomes a urban legend of terrifying proportions. Legendary football players Philippe Coutinho, Kevin De Bruyne and Mal Pugh all make appearances as Nike’s mythical Phantom player, the film also featuring icons Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo. The film also features a cameo from Nigerian rap star WizKid and his posse Legendury Beatz, and Tiwa Savage. This film plays to a mashup between Genesis and Heavy Metal by Justice, adding perfect emphasis and intrigue to the story of Nike Phantom. <img width="864" height="1080" width_o="864" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e40cab3bc7b33fbd35aa3aabe448c5e1a482f1407d81f3e5b7549cec1c46d9c/nike_football_awaken_the_phantom_blog_006.jpg" data-mid="31890926" border="0" src="https://freight.cargo.site/w/864/i/5e40cab3bc7b33fbd35aa3aabe448c5e1a482f1407d81f3e5b7549cec1c46d9c/nike_football_awaken_the_phantom_blog_006.jpg" /><img width="1928" height="662" width_o="1928" height_o="662" data-src="https://freight.cargo.site/t/original/i/9cc0663b0741d08d81388a9ce2b5cc1639faf32c467ec3e43ed5adac9f745169/Screen-Shot-2019-01-04-at-11.26.28-PM.png" data-mid="31891479" border="0" src="https://freight.cargo.site/w/1000/i/9cc0663b0741d08d81388a9ce2b5cc1639faf32c467ec3e43ed5adac9f745169/Screen-Shot-2019-01-04-at-11.26.28-PM.png" /> https://beardprojects.com/2-Mars-Yard-with-Tom-Sachs Sat, 05 Jan 2019 23:02:11 +0000 Beard Projects https://beardprojects.com/2-Mars-Yard-with-Tom-Sachs NIKECRAFT MARS YARD 2.0 In May 2012, Nike and artist Tom Sachs partnered to release the NikeCraft Mars Yard, a shoe inspired by Sachs’ relationship with NASA’s scientists. It was designed as a high-performance equipment piece for the building of his SPACE PROGRAM 2.0: Mars exhibition in New York City. Five years later, we needed to digitally relaunch the 2.0 shoe to ensure that only true fans (and not just sneakerheads) would have first access to purchase. I helped craft a multimedia NASA-inspired command center filled with interactive zines, videos, games, and user-generated content. A quiz about Tom Sachs was implemented wherein a user could get a chance to buy the shoe by answering a series of 16 questions correctly, proving that only those of intrepid spirit and doggedness would get first access to the shoe. PROJECT OVERVIEW Client: Nike Agency: space150Date: July 2017- September 2018Services: Copywriting, Content Creation <img width="1438" height="790" width_o="1438" height_o="790" data-src="https://freight.cargo.site/t/original/i/74cccaafbbb6194473efb610065361dd21616c358b0e28c6b1bf650712d764b2/Screen-Shot-2019-01-05-at-10.36.16-PM.png" data-mid="31966784" border="0" src="https://freight.cargo.site/w/1000/i/74cccaafbbb6194473efb610065361dd21616c358b0e28c6b1bf650712d764b2/Screen-Shot-2019-01-05-at-10.36.16-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7982fa21f0b9aa6d30125f3c4c1263df9e6cea841684f195eca045a61ee4cab1/Nikecraft-casestudy-quiz-mockup.jpg" data-mid="31949380" border="0" src="https://freight.cargo.site/w/1000/i/7982fa21f0b9aa6d30125f3c4c1263df9e6cea841684f195eca045a61ee4cab1/Nikecraft-casestudy-quiz-mockup.jpg" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/d87fbcc1f5fed468418b28e41dcc328af523f8643c68eda722b35e9adc4af26e/NIKECRAFT-LANDING-PAGE-01.gif" data-mid="31966756" border="0" src="https://freight.cargo.site/w/400/i/d87fbcc1f5fed468418b28e41dcc328af523f8643c68eda722b35e9adc4af26e/NIKECRAFT-LANDING-PAGE-01.gif" /><img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/32db361dcf97ea8c4ef4d53fde9f97657516dce8c107766e99989dd23754716e/NIKECRAFT-LANDING-PAGE-06.jpg" data-mid="31966757" border="0" src="https://freight.cargo.site/w/480/i/32db361dcf97ea8c4ef4d53fde9f97657516dce8c107766e99989dd23754716e/NIKECRAFT-LANDING-PAGE-06.jpg" /><img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/aed85043c2ceec2f3de403e80cd864a3f3a1bf3d9f17b0d2f07f94b24cdffda0/NIKECRAFT-LANDING-PAGE-13.jpg" data-mid="31966758" border="0" src="https://freight.cargo.site/w/600/i/aed85043c2ceec2f3de403e80cd864a3f3a1bf3d9f17b0d2f07f94b24cdffda0/NIKECRAFT-LANDING-PAGE-13.jpg" /><img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/08918f0a528d6660a8c20dd54417d57bfe91631c746daa13739ecc034e578035/tom-sachs-moonlander_480-1.gif" data-mid="31966773" border="0" src="https://freight.cargo.site/w/480/i/08918f0a528d6660a8c20dd54417d57bfe91631c746daa13739ecc034e578035/tom-sachs-moonlander_480-1.gif" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/bdd9016d36e609e89e9acd3d8a31560f9dcc6ccd9a2175e90df025e5f023a522/20x6uk6tlp2z.jpg" data-mid="31966796" border="0" src="https://freight.cargo.site/w/1000/i/bdd9016d36e609e89e9acd3d8a31560f9dcc6ccd9a2175e90df025e5f023a522/20x6uk6tlp2z.jpg" /> https://beardprojects.com/4-Dare-to-Rise-For-Equality Sun, 06 Jan 2019 06:15:18 +0000 Beard Projects https://beardprojects.com/4-Dare-to-Rise-For-Equality DARE TO RISE FOR EQUALITY This was an opportunity to collaborate with and learn from leaders in respective Native communities for Nike's Equality campaign and Nike N7. In particular, crafting an anthem video ("The Original Athlete" for the “Dare to Rise for Equality” campaign) with the poet Tazbah Rose Chavez, an enrolled member of the Bishop Paiute Tribe, was an honor.[From official Nike press release]Nike believes in the power of sport to move the world forward. We strive to break down barriers, inspire action and bring peopl together. The N7 collection supports the N7 Fund and its commitment to help organizations provide sport and physicalactivity programming to Native American and Aboriginal communities so that they can lead healthier, happier and mor successful lives. Since its inception in 2009, the N7 Fund has awarded $5.6 million in grants to 243 communities an organizations, reaching more than 420,000 youth. Nike is committed to diversity, inclusion and human rights,and we believe in a level playing field for everybody. We are the original athlete. This land's first DNA. We are those who have distance in every stride, inherited from the heartbeat of our seventh generation. Nike is honored to celebrate Native American Heritage Month with this year's Nike N7 Collection, inspired by the belief we all deserve the same opportunities to make our dreams a reality. PROJECT OVERVIEW Client: Nike Campaign: EQUALITY and Nike N7 (Native American Heritage Month) Agency: space150Date: July 2017- September 2018Services: Copywriting, Content Creation <img width="1600" height="864" width_o="1600" height_o="864" data-src="https://freight.cargo.site/t/original/i/e9e427c30b63207d272479a2bf3b3c8b815fcc9fa1907855d22694aaf419beac/TabooAshton_N7_P1_d.jpg" data-mid="31966707" border="0" src="https://freight.cargo.site/w/1000/i/e9e427c30b63207d272479a2bf3b3c8b815fcc9fa1907855d22694aaf419beac/TabooAshton_N7_P1_d.jpg" /><img width="1600" height="256" width_o="1600" height_o="256" data-src="https://freight.cargo.site/t/original/i/5d288f8c18eb32d125be3fda9dd337220fe0128245917137645ebc74ed9bf349/Logo_N7_P5_d.jpg" data-mid="31966709" border="0" src="https://freight.cargo.site/w/1000/i/5d288f8c18eb32d125be3fda9dd337220fe0128245917137645ebc74ed9bf349/Logo_N7_P5_d.jpg" /> https://beardprojects.com/5-OFF-CAMPUS Sun, 06 Jan 2019 07:21:24 +0000 Beard Projects https://beardprojects.com/5-OFF-CAMPUS “OFF CAMPUS” Joined by Spike Lee, Don C, Eric Koston, Shanye Oliver, Tremaine Emory, Heron Preston, and more, the “OFF CAMPUS” pop-up event hosted by Nike and Virgil Abloh served as a celebration of an immediately iconic collaboration. Our role was to seamlessly make a primarily physical experience translate into a digital impact through livestreams, recaps, and exclusive imagery throughout the event.Dubbed “THE TEN: A Crash Course,” the event shed light on the path that led to the collection, moderated by journalist Phoebe Lovatt and feature Virgil himself and Andy Caine, VP of Nike footwear design. In between, industry juggernauts discussed various topics such as the future of the Jordan effect, the influence of the Air Force 1, Air Max 97, Presto, Blazer, Hyperdunk, and Chucks in addition to offering hands-on experiences with customizing said sneakers and new and vintage Nike tees. [From Hypebeast]With New York Fashion Week around the bend, outside of the runway, Virgil Abloh and Nike’s 10 collaborative sneakers — “THE TEN” — are and will stay arguably the hottest topic. With reservations to the opening event immediately filling up, Nike has made available details to all of the NIKE INC. c/o Virgil Abloh “OFF CAMPUS” events that will be taking place in NYC at 23 Wall Street. Set to occur between September 6-8, the hands-on events and talks will kick off with a conversation on design and collaboration to shed light on the path that led to the collection. Dubbed “THE TEN: A Crash Course,” it will be moderated by journalist Phoebe Lovatt and feature Virgil himself and Andy Caine, VP of Nike footwear design. In between, industry juggernauts like Don C, Eric Koston, Shanye Oliver, Tremaine Emory, Heron Preston and others will join in on various topics such as the future of the Jordan effect, the influence of the Air Force 1, Air Max 97, Presto, Blazer, Hyperdunk, and Chucks in addition to offering hands-on experiences with customizing said sneakers and new and vintage Nike tees. [From Highsnobiety] Nike and Virgil Abloh opened the doors of 23 Wall Street, the building housing “OFF-CAMPUS,” an installation celebrating Abloh’s “The Ten” collaboration with the sportswear company, consisting of ten reinterpreted Nike sneakers. Throughout the day the site is hosting several panels which are being livestreamed by Nike. The first thing people will notice about the space is the industrial look and feel, aligning with the aesthetic approach to the shoes. Staffers wore all white with customized Nike tees and headbands with “Staff” written in quotes, something that’s become an OFF-WHITE trademark. Outside the panel space was an installation featuring shoes from the collaboration in dynamic displays. Behind that, a more sprawling exhibition explained the concepts behind the sneakers. The Jordan 1s hung from the feet of an invisible Michael Jordan mid-dunk. The Air Force 1s burst from a wall, and the Chuck Taylors lay atop a mountain of photos featuring plenty of people wearing different types of Chucks. Upstairs, a pop-up “Nike Store” sold exclusive merch, ranging from tees, hoodies, caps, a tote bag, and a special toolkit enabling people to customize and cut-up whatever shoe they pleased. Take a look at some of the exclusive merch below. The sneakers went on sale to select participants who attended “OFF-CAMPUS” panels. PROJECT OVERVIEW Client: Nike Campaign: “The Ten” Agency: space150Date: July 2017- September 2018Services: Copywriting, Content Creation, Strategy <img width="2946" height="1482" width_o="2946" height_o="1482" data-src="https://freight.cargo.site/t/original/i/477efdc28ab4a1431a66051edf8d0d206b0ceec6b09c790623c6d1240ed1341e/Screen-Shot-2019-01-05-at-11.28.23-PM.png" data-mid="31968182" border="0" src="https://freight.cargo.site/w/1000/i/477efdc28ab4a1431a66051edf8d0d206b0ceec6b09c790623c6d1240ed1341e/Screen-Shot-2019-01-05-at-11.28.23-PM.png" /> https://beardprojects.com/7-Pareidolia-Nike-Basketball-Kyrie-Irving-2020 Mon, 07 Jan 2019 04:36:50 +0000 Beard Projects https://beardprojects.com/7-Pareidolia-Nike-Basketball-Kyrie-Irving-2020 PAREIDOLIA (KYRIE 6 &amp; NIKE BASKETBALL) There are few athletes as reflective, introspective, and openly spiritual as Kyrie Irving. We had an opportunity to create an interpretation of ‘Kyrie Vision’ for the Kyrie 6 campaign, embracing Kyrie Irving’s special connection to 11 (a number representing mastery, harmony, and balance) as well as the third eye (representing higher realms of consciousness). The shoe debuts with 11 colorways, each connected to a place tied to Kyrie’s globetrotting experiences, which were showcased by a baller journeying throughout a diverse New York landscape. We also partnered with Irish artists Kevin McGloughlin &amp; Paraic McGloughlin, who helped us achieve the surreal Pareidolia effects. PROJECT OVERVIEW Client: Nike Campaign: Nike Basketball Kyrie 6 Agency: space150Date: February 2020Services: Copywriting, Creative Direction https://beardprojects.com/8-React-by-Crew-React-by-You Mon, 07 Jan 2019 04:56:57 +0000 Beard Projects https://beardprojects.com/8-React-by-Crew-React-by-You REACT BY CREW. REACT BY YOU. It does not matter how slow you go as long as you do not stop. To coincide with the Epic React running shoe’s debut on Nike ID, five run clubs from around the world that represent what it means to push the boundaries of running lend their creativity as design options. Spanning three continents in just four weeks, we told the stories of One Crew (Shanghai), Koreantown Run Club (Los Angeles), Patta x Track Mafia (London), Athletics Far East (Tokyo), and Private Road Running Club (Seoul). [From Nike.com] Only available on the Nike app in our Member Exclusive Shop Customize a Nike Epic React iD with colors and details inspire by five world-renowned run crews.&nbsp; ONE CREW - SHANGHAI Whether it’s with her mind or her feet, running gets Lisa through the grind and straight to the stuff that matters. That’s why she formed One Crew. Their colors match the Shanghai sky at dawn, and their icons represent the values they share. KOREATOWN RUN CLUB – LOS ANGELES KRC founder Duy knows that every run is a chance for his crew to lift each other up. He chose colors inspired by the Korean flag and KRC's regular night runs through the streets of K-Town. PATTA X TRACK MAFIA – LONDON For these two run crews, going farther means going together. Their color choices take after the black tarmacs, red and blue tracks and green trails they cover, while the black panther logo embodies the fearlessness of city culture. ATHLETICS FAR EAST – TOKYO Heading out for a run can be tough, but for AFE's Emi and Jun, it makes hitting reset all the more relaxing. Their design draws from Tokyo's subway map, which illustrates where the crew comes from and how they come together. PRIVATE ROAD RUNNING CLUB – SEOUL PRRC’s James and Irene run with their crew to re-energize themselves for tomorrow. Their pale blue Flyknit captures the look of Seoul's streets, and a Corinthian helmet logo symbolizes the crew's past achievements. PROJECT OVERVIEW Client: Nike Campaign: Nike Running and NIKEiD Agency: space150 Date: Summer 2018 Services: Copywriting, Content Creation, Production <img width="1600" height="800" width_o="1600" height_o="800" data-src="https://freight.cargo.site/t/original/i/39dc1f20dfcbc58b78bb3289d602110fed218cdf59f537969e4c5d945efb0d59/NiD_EpicReact_RunClubs_CDP_DT_P1_StillFrame.jpg" data-mid="32029299" border="0" src="https://freight.cargo.site/w/1000/i/39dc1f20dfcbc58b78bb3289d602110fed218cdf59f537969e4c5d945efb0d59/NiD_EpicReact_RunClubs_CDP_DT_P1_StillFrame.jpg" />GLOBAL RUN CREWS — ANTHEM ATHLETICS FAR EAST — TOKYO <img width="1600" height="1175" width_o="1600" height_o="1175" data-src="https://freight.cargo.site/t/original/i/c2463b883dbf0fb6e1e511f66915b7e08d7d94971deb2f6f68051d527af1df36/P4.jpg" data-mid="32029300" border="0" src="https://freight.cargo.site/w/1000/i/c2463b883dbf0fb6e1e511f66915b7e08d7d94971deb2f6f68051d527af1df36/P4.jpg" /> ONE CREW — SHANGHAI <img width="1600" height="1199" width_o="1600" height_o="1199" data-src="https://freight.cargo.site/t/original/i/ab0b501e91e243b06f6f1830a03d6e1df2bb35011e22ab47de040668e1a84e66/P3.jpg" data-mid="32029304" border="0" src="https://freight.cargo.site/w/1000/i/ab0b501e91e243b06f6f1830a03d6e1df2bb35011e22ab47de040668e1a84e66/P3.jpg" /> PRIVATE ROAD RUNNING CLUB — SEOUL <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/229763a6b4cec50c787f3e4e3cf18c1dc038dbdcb9386ce275f2e14b361572c3/P7.jpg" data-mid="32029303" border="0" src="https://freight.cargo.site/w/1000/i/229763a6b4cec50c787f3e4e3cf18c1dc038dbdcb9386ce275f2e14b361572c3/P7.jpg" /> KOREATOWN RUN CLUB — LOS ANGELES <img width="1600" height="1302" width_o="1600" height_o="1302" data-src="https://freight.cargo.site/t/original/i/64334d72c648fa9f63bcaef418126031c8b0e22b83a18216c95f149a0932558a/P6.jpg" data-mid="32029302" border="0" src="https://freight.cargo.site/w/1000/i/64334d72c648fa9f63bcaef418126031c8b0e22b83a18216c95f149a0932558a/P6.jpg" /> PATTA x TRACK MAFIA — LONDON <img width="1600" height="1199" width_o="1600" height_o="1199" data-src="https://freight.cargo.site/t/original/i/b7e94c89346b21e6df9a15a2bc5cf1c3fe6b8ef6736e327154e52d1fdcc651b1/P5.jpg" data-mid="32029301" border="0" src="https://freight.cargo.site/w/1000/i/b7e94c89346b21e6df9a15a2bc5cf1c3fe6b8ef6736e327154e52d1fdcc651b1/P5.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/5f820311335948d41d639292680006c55df7a95c1ab537220a0df6ba95c8e6ea/Nike-News-Epic-React-Flyknit-ID_original.gif" data-mid="32029305" border="0" src="https://freight.cargo.site/w/1000/i/5f820311335948d41d639292680006c55df7a95c1ab537220a0df6ba95c8e6ea/Nike-News-Epic-React-Flyknit-ID_original.gif" /> https://beardprojects.com/14-Choose-Go Sun, 06 Jan 2019 06:52:15 +0000 Beard Projects https://beardprojects.com/14-Choose-Go CHOOSE GO As a part of Nike’s launch of the Epic React running shoe, the Choose Go campaign encouraged athletes from around the world to get moving. In Los Angeles, a hero activation for the campaign was closing down and taking over the I-90 highway for a 10k, in homage to the same highway being shut down during the 1984 Summer Olympics. Partnering with Kevin Hart, Nike showed Angelenos in rush hour traffic see what it would be like to run on a freeway and ‘Choose Go’. [From official Nike press release]Even @kevinhart4real can’t escape LA traffic, so instead, he reinvented his morning commute. On April 22, Choose Go over traffic at the Nike Go LA 10K. Registration opens Sunday, 3.4 at 9am. Go to http://gonike.me/gola10k to secure your spot on the starting line. #ChooseGo PROJECT OVERVIEW Client: Nike Campaign: Choose Go Agency: space150Date: July 2017- September 2018Services: Copywriting, Content Creation