SELECT PROJECTS (SCROLL DOWN AFTER SELECTING)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
1. The World Is Meant To Meet (Brand Campaign, 2026)
2. Local Favorites (Global Platform, 2025-26)
3. Welcome Matt (Video Series with Matty Matheson & New York Nico, 2026)
4. Social Creative Brand Voice Evolution (Holistic Brand Development, 2025-2026)
5. World Cup Legacy Projects (Social Impact, 2026)
6. Now You Can Airbnb More Than An Airbnb (Campaign, 2025)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
1. Where Is Football (Co-Founder, 2009-Present)
2. United Nations Football For The Goals Initiative (Creative & Strategic Partner, 2024-2026)
3. Carlo Ancelotti Documentary, Directed by Paolo Sorrentino (Executive Producer, 2025-2027)
4. World Cup in The World’s Subway with New York City Hall (Creative & Strategic Partner, 2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Ted Lasso (Apple x FIFA 23, 2022)
3. The Club Is Yours (FC 26, 2025)
4. SuperFans (FC 25, 2025)
5. 2022 FIFA World Cup (FIFA 23, 2022)
6. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
7. The Viking (Beats By Dre x FC 24, 2023)
8. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
9. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
10. EURO 2024 (UEFA x FC 24, 2023-24)
11. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
12. Team of the Year (Paramount & CBS x FC 24)
13. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS
1. The Dream Is Real (Kylian Mbappé Nike Football Campaign, 2025)
2. Fisk Projects (2014-2026, Creative & Strategic Partner)
3. Awaken Your Madness (Nike Global Football, 2024)
4. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
5. Quarterback (Netflix Season 2 Launch, 2025)
6. Get Stuck In with Marcello Hernández (Peacock x Premier League Campaign, 2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
8. Awaken the Phantom (Nike Global Football, 2018)
9. The New York Blackout (NY Cosmos x Umbro, 2012)
10. Risk Everything (Nike Football, 2014 World Cup campaign)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
12. Born Mercurial (Nike Global Football, 2018)
13. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
14. Believe (Nike Global Football x World Cup, 2018)
15. React by Crew. React by You. (Nike Running. 2018)
16. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
17. Neymar Nike LA Tour (Nike Global Football, 2017)
18. Rams Donuts (Randy’s Donuts x Nike Super Bowl 53, 2019)
19. Mad Maximus (Travis Scott x Coachella, 2025)
AWAKEN THE PHANTOM
Be the one they fear.
See what others don’t.
Awaken the Phantom.
A project that was quite simply a childhood dream realized, and it began with little more than a brilliant boot silhouette. From identity development to strategic positioning to creative direction, copywriting, and concepting, this was a full year project to introduce Nike’s new tier 1 PhantomVSN football (soccer) boot to the world.
[From official Nike press release]:
Born from the streets — a threat on the pitch. With a completely new Quadfit mesh, the new PhantomVSN is built for ultimate comfort.
Traditionally, boot design starts with a sketch, but there is nothing traditional about the brand new PhantomVSN.
To create something different and better, designer Phil Woodman started conceiving of this boot from the inside out. This resulted in a proprietary new construction that will debut in football with the PhantomVSN and soon be adopted in other Nike footwear.
“We developed an internal Quadfit mesh bootie that conforms to fit most any foot, but retains its shape and will not overstretch,” says Woodman. “Quadfit contains the foot without constricting the foot.”
While not visible from the outside, the impact is immediate on the inside. “Players have long been accustomed to the rigors of breaking in their boots,” explains Woodman, “but the PhantomVSN is match-ready right out of the box.”
Be the one they fear.
See what others don’t.
Awaken the Phantom.
A project that was quite simply a childhood dream realized, and it began with little more than a brilliant boot silhouette. From identity development to strategic positioning to creative direction, copywriting, and concepting, this was a full year project to introduce Nike’s new tier 1 PhantomVSN football (soccer) boot to the world.
[From official Nike press release]:
Born from the streets — a threat on the pitch. With a completely new Quadfit mesh, the new PhantomVSN is built for ultimate comfort.
Traditionally, boot design starts with a sketch, but there is nothing traditional about the brand new PhantomVSN.
To create something different and better, designer Phil Woodman started conceiving of this boot from the inside out. This resulted in a proprietary new construction that will debut in football with the PhantomVSN and soon be adopted in other Nike footwear.
“We developed an internal Quadfit mesh bootie that conforms to fit most any foot, but retains its shape and will not overstretch,” says Woodman. “Quadfit contains the foot without constricting the foot.”
While not visible from the outside, the impact is immediate on the inside. “Players have long been accustomed to the rigors of breaking in their boots,” explains Woodman, “but the PhantomVSN is match-ready right out of the box.”
PROJECT OVERVIEW
Client: Nike
Date: July 2017- September 2018
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
Client: Nike
Date: July 2017- September 2018
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
[From press release] This epic two and a half minute film tells the story of a mysterious football player who, through word of mouth, becomes a urban legend of terrifying proportions.
Legendary football players Philippe Coutinho, Kevin De Bruyne and Mal Pugh all make appearances as Nike’s mythical Phantom player, the film also featuring icons Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo.
The film also features a cameo from Nigerian rap star WizKid and his posse Legendury Beatz, and Tiwa Savage. This film plays to a mashup between Genesis and Heavy Metal by Justice, adding perfect emphasis and intrigue to the story of Nike Phantom.
Legendary football players Philippe Coutinho, Kevin De Bruyne and Mal Pugh all make appearances as Nike’s mythical Phantom player, the film also featuring icons Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo.
The film also features a cameo from Nigerian rap star WizKid and his posse Legendury Beatz, and Tiwa Savage. This film plays to a mashup between Genesis and Heavy Metal by Justice, adding perfect emphasis and intrigue to the story of Nike Phantom.
