SELECT PROJECTS (SCROLL DOWN AFTER SELECTING)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
1. The World Is Meant To Meet (Brand Campaign, 2026)
2. Local Favorites (Global Platform, 2025-26)
3. Welcome Matt (Video Series with Matty Matheson & New York Nico, 2026)
4. Social Creative Brand Voice Evolution (Holistic Brand Development, 2025-2026)
5. World Cup Legacy Projects (Social Impact, 2026)
6. Now You Can Airbnb More Than An Airbnb (Campaign, 2025)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
1. Where Is Football (Co-Founder, 2009-Present)
2. United Nations Football For The Goals Initiative (Creative & Strategic Partner, 2024-2026)
3. Carlo Ancelotti Documentary, Directed by Paolo Sorrentino (Executive Producer, 2025-2027)
4. World Cup in The World’s Subway with New York City Hall (Creative & Strategic Partner, 2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Ted Lasso (Apple x FIFA 23, 2022)
3. The Club Is Yours (FC 26, 2025)
4. SuperFans (FC 25, 2025)
5. 2022 FIFA World Cup (FIFA 23, 2022)
6. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
7. The Viking (Beats By Dre x FC 24, 2023)
8. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
9. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
10. EURO 2024 (UEFA x FC 24, 2023-24)
11. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
12. Team of the Year (Paramount & CBS x FC 24)
13. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS
1. The Dream Is Real (Kylian Mbappé Nike Football Campaign, 2025)
2. Fisk Projects (2014-2026, Creative & Strategic Partner)
3. Awaken Your Madness (Nike Global Football, 2024)
4. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
5. Quarterback (Netflix Season 2 Launch, 2025)
6. Get Stuck In with Marcello Hernández (Peacock x Premier League Campaign, 2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
8. Awaken the Phantom (Nike Global Football, 2018)
9. The New York Blackout (NY Cosmos x Umbro, 2012)
10. Risk Everything (Nike Football, 2014 World Cup campaign)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
12. Born Mercurial (Nike Global Football, 2018)
13. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
14. Believe (Nike Global Football x World Cup, 2018)
15. React by Crew. React by You. (Nike Running. 2018)
16. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
17. Neymar Nike LA Tour (Nike Global Football, 2017)
18. Rams Donuts (Randy’s Donuts x Nike Super Bowl 53, 2019)
19. Mad Maximus (Travis Scott x Coachella, 2025)
THE NEW YORK BLACKOUT
Remember the New York Cosmos? During my time there, I helped create this retelling of the legendary Carlos Alberto Torres’ unique induction into the Cosmos family. A special treat for New Yorkers.
In 1977, at the height of the Cosmos run, NYC suffered an electrical blackout that shook the USA’s largest city to its core. This also happened to be the day that Carlos Alberto Torres, the Cosmos’ new star defender, arrived to join the team. In memory of this chapter in Cosmos history, Umbro launched a limited edition line of unique black-on-black apparel called the Cosmos Blackout Collection. We wanted to share Carlos’ story by letting him tell it himself. Through animation, print, out of home, and pop-up retail locations in New York and London, we shared the the story that began the race for the title.
We opened a store in New York City’s Lower East Side that helped further tell the story of the blackout, along with selling the product itself. This space also acted as the venue for the campaign’s launch party. Artist Kevin Lyons designed the space and brought the whole crowd of New Yorkers back to a different era.
http://www.grantmason.com/blackout
https://vimeo.com/26397024
Remember the New York Cosmos? During my time there, I helped create this retelling of the legendary Carlos Alberto Torres’ unique induction into the Cosmos family. A special treat for New Yorkers.
In 1977, at the height of the Cosmos run, NYC suffered an electrical blackout that shook the USA’s largest city to its core. This also happened to be the day that Carlos Alberto Torres, the Cosmos’ new star defender, arrived to join the team. In memory of this chapter in Cosmos history, Umbro launched a limited edition line of unique black-on-black apparel called the Cosmos Blackout Collection. We wanted to share Carlos’ story by letting him tell it himself. Through animation, print, out of home, and pop-up retail locations in New York and London, we shared the the story that began the race for the title.
We opened a store in New York City’s Lower East Side that helped further tell the story of the blackout, along with selling the product itself. This space also acted as the venue for the campaign’s launch party. Artist Kevin Lyons designed the space and brought the whole crowd of New Yorkers back to a different era.
http://www.grantmason.com/blackout
https://vimeo.com/26397024
