SELECT PROJECTS (SCROLL DOWN AFTER SELECTING)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
1. The World Is Meant To Meet (Brand Campaign, 2026)
2. Local Favorites (Global Platform, 2025-26)
3. Welcome Matt (Video Series with Matty Matheson & New York Nico, 2026)
4. Social Creative Brand Voice Evolution (Holistic Brand Development, 2025-2026)
5. World Cup Legacy Projects (Social Impact, 2026)
6. Now You Can Airbnb More Than An Airbnb (Campaign, 2025)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
1. Where Is Football (Co-Founder, 2009-Present)
2. United Nations Football For The Goals Initiative (Creative & Strategic Partner, 2024-2026)
3. Carlo Ancelotti Documentary, Directed by Paolo Sorrentino (Executive Producer, 2025-2027)
4. World Cup in The World’s Subway with New York City Hall (Creative & Strategic Partner, 2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Ted Lasso (Apple x FIFA 23, 2022)
3. The Club Is Yours (FC 26, 2025)
4. SuperFans (FC 25, 2025)
5. 2022 FIFA World Cup (FIFA 23, 2022)
6. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
7. The Viking (Beats By Dre x FC 24, 2023)
8. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
9. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
10. EURO 2024 (UEFA x FC 24, 2023-24)
11. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
12. Team of the Year (Paramount & CBS x FC 24)
13. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS
1. The Dream Is Real (Kylian Mbappé Nike Football Campaign, 2025)
2. Fisk Projects (2014-2026, Creative & Strategic Partner)
3. Awaken Your Madness (Nike Global Football, 2024)
4. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
5. Quarterback (Netflix Season 2 Launch, 2025)
6. Get Stuck In with Marcello Hernández (Peacock x Premier League Campaign, 2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
8. Awaken the Phantom (Nike Global Football, 2018)
9. The New York Blackout (NY Cosmos x Umbro, 2012)
10. Risk Everything (Nike Football, 2014 World Cup campaign)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
12. Born Mercurial (Nike Global Football, 2018)
13. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
14. Believe (Nike Global Football x World Cup, 2018)
15. React by Crew. React by You. (Nike Running. 2018)
16. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
17. Neymar Nike LA Tour (Nike Global Football, 2017)
18. Rams Donuts (Randy’s Donuts x Nike Super Bowl 53, 2019)
19. Mad Maximus (Travis Scott x Coachella, 2025)
The World Cup in the World’s Subway
How does the world’s city represent all 48 teams participating in the World Cup? Create art for all of them on subway cars across the boroughs, and let the visiting fans embrace them in full force.
The World Cup in the World’s Subway is a large-scale public art and design project created with Burn & Broad for the FIFA World Cup 2026™ NYNJ Host Committee. Spanning New York City’s subway system, the project features 48 custom-designed train wraps, each representing a participating nation through a bold visual language inspired by its flag, identity, and culture.
Traveling across the city and reaching millions of riders, the trains transform everyday commutes into moments of discovery, turning public infrastructure into a platform for storytelling. Developed in collaboration with the FIFA World Cup 2026™ NYNJ Host Committee, New York City Hall, the MTA, Outfront Media, Where Is Football, and McDonald’s, the project celebrates the diversity of New York while building anticipation for the world’s biggest sporting event.
PROJECT OVERVIEW
Date: April 2026-July 2026
Services: Creative Strategy, Art Direction
How does the world’s city represent all 48 teams participating in the World Cup? Create art for all of them on subway cars across the boroughs, and let the visiting fans embrace them in full force.
The World Cup in the World’s Subway is a large-scale public art and design project created with Burn & Broad for the FIFA World Cup 2026™ NYNJ Host Committee. Spanning New York City’s subway system, the project features 48 custom-designed train wraps, each representing a participating nation through a bold visual language inspired by its flag, identity, and culture.
Traveling across the city and reaching millions of riders, the trains transform everyday commutes into moments of discovery, turning public infrastructure into a platform for storytelling. Developed in collaboration with the FIFA World Cup 2026™ NYNJ Host Committee, New York City Hall, the MTA, Outfront Media, Where Is Football, and McDonald’s, the project celebrates the diversity of New York while building anticipation for the world’s biggest sporting event.
PROJECT OVERVIEW
Date: April 2026-July 2026
Services: Creative Strategy, Art Direction
