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BEARD PROJECTS

About



CONTACT

eric@beardprojects.co


SELECT PROJECTS (SCROLL DOWN AFTER SELECTING)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)

1. The World Is Meant To Meet (Brand Campaign, 2026)

2. Local Favorites (Global Platform, 2025-26)

3. Welcome Matt (Video Series with Matty Matheson & New York Nico, 2026)

4. Social Creative Brand Voice Evolution (Holistic Brand Development, 2025-2026)

5. World Cup Legacy Projects (Social Impact, 2026)

6. Now You Can Airbnb More Than An Airbnb (Campaign, 2025)


WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)

1. Where Is Football (Co-Founder, 2009-Present)

2. United Nations Football For The Goals Initiative (Creative & Strategic Partner, 2024-2026)

3. Carlo Ancelotti Documentary, Directed by Paolo Sorrentino (Executive Producer, 2025-2027)

4. World Cup in The World’s Subway with New York City Hall (Creative & Strategic Partner, 2026)


EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)

1.  EA SPORTS FC (The Rebrand and Global Launch, 2023)

2. Ted Lasso (Apple x FIFA 23, 2022)

3. The Club Is Yours (FC 26, 2025)

4. SuperFans (FC 25, 2025)

5.  2022 FIFA World Cup (FIFA 23, 2022)

6. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)

7.  The Viking (Beats By Dre x FC 24, 2023)

8.  The World’s Game (FIFA 23 Global Creative Campaign, 2022)

9.  Powered By Football (FIFA 22 Global Creative Campaign, 2021)

10.  EURO 2024 (UEFA x FC 24, 2023-24) 

11.  Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24) 

12. Team of the Year (Paramount & CBS x FC 24)

13.  Championing The Women’s Game (2021-24)


ADDITIONAL SELECTED PROJECTS

1. The Dream Is Real (Kylian Mbappé Nike Football Campaign, 2025)

2. Fisk Projects (2014-2026, Creative & Strategic Partner)

3. Awaken Your Madness (Nike Global Football, 2024)

4. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)

5. Quarterback (Netflix Season 2 Launch, 2025)

6. Get Stuck In with Marcello Hernández (Peacock x Premier League Campaign, 2025)

7. The Glitch Pitch and Nike Football X (Nike, 2015)

8. Awaken the Phantom (Nike Global Football, 2018)

9. The New York Blackout (NY Cosmos x Umbro, 2012)

10. Risk Everything (Nike Football, 2014 World Cup campaign)

11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
12. Born Mercurial (Nike Global Football, 2018)
13. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
14. Believe (Nike Global Football x World Cup, 2018)
15. React by Crew. React by You. (Nike Running. 2018)
16. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
17. Neymar Nike LA Tour (Nike Global Football, 2017)

18. Rams Donuts (Randy’s Donuts x Nike Super Bowl 53, 2019)

19. Mad Maximus (Travis Scott x Coachella, 2025)

ABOUT

SERVICES

Creative Direction, Copywriting, Branding,
Brand Strategy, Content Creation, Concept Development, Campaigns, Art Direction, Design Direction, Experiential Activations, Social Media Strategy, Digital Activations


LOCATION

Los Angeles, CA.


CONTACT

eric@beardprojects.co




Beard Projects is a multidisciplinary creative practice based in Los Angeles.

Over the past 15 years, Eric Beard has become a trusted partner for clients covering a wide spectrum of creative activations, including full scale video productions, 360º campaign creative development, social-first content strategies, launch events, design direction, branding, brand development, and more.

Eric recently was the Global Creative Director for EA SPORTS from 2021 to April 2024, helping build the new EA SPORTS FC franchise and transition from the 30-year old EA SPORTS FIFA franchise.

In recent years, Nike has also been a primary client, collaborating with a handful of the brand’s categories and special initiatives. Other clients include Red Bull, the Premier League, Peacock and NBC Sports, the NFL, Activision, Levi’s, Meta, Whistle Sports, YouTube, Major League Soccer, and Chelsea Football Club.

Depending on a project’s scale or needs, Beard Projects is complemented by trusted partners who specialize in various creative disciplines. More information available upon request.