BEARD PROJECTS

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eric@beardprojects.co


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AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)

1. The World Is Meant To Meet (Brand Campaign, 2026)

2. Local Favorites (Global Platform, 2025-26)

3. Welcome Matt (Video Series with Matty Matheson & New York Nico, 2026)

4. Social Creative Brand Voice Evolution (Holistic Brand Development, 2025-2026)

5. World Cup Legacy Projects (Social Impact, 2026)

6. Now You Can Airbnb More Than An Airbnb (Campaign, 2025)


WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)

1. Where Is Football (Co-Founder, 2009-Present)

2. United Nations Football For The Goals Initiative (Creative & Strategic Partner, 2024-2026)

3. Carlo Ancelotti Documentary, Directed by Paolo Sorrentino (Executive Producer, 2025-2027)

4. World Cup in The World’s Subway with New York City Hall (Creative & Strategic Partner, 2026)


EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)

1.  EA SPORTS FC (The Rebrand and Global Launch, 2023)

2. Ted Lasso (Apple x FIFA 23, 2022)

3. The Club Is Yours (FC 26, 2025)

4. SuperFans (FC 25, 2025)

5.  2022 FIFA World Cup (FIFA 23, 2022)

6. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)

7.  The Viking (Beats By Dre x FC 24, 2023)

8.  The World’s Game (FIFA 23 Global Creative Campaign, 2022)

9.  Powered By Football (FIFA 22 Global Creative Campaign, 2021)

10.  EURO 2024 (UEFA x FC 24, 2023-24) 

11.  Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24) 

12. Team of the Year (Paramount & CBS x FC 24)

13.  Championing The Women’s Game (2021-24)


ADDITIONAL SELECTED PROJECTS

1. The Dream Is Real (Kylian Mbappé Nike Football Campaign, 2025)

2. Fisk Projects (2014-2026, Creative & Strategic Partner)

3. Awaken Your Madness (Nike Global Football, 2024)

4. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)

5. Quarterback (Netflix Season 2 Launch, 2025)

6. Get Stuck In with Marcello Hernández (Peacock x Premier League Campaign, 2025)

7. The Glitch Pitch and Nike Football X (Nike, 2015)

8. Awaken the Phantom (Nike Global Football, 2018)

9. The New York Blackout (NY Cosmos x Umbro, 2012)

10. Risk Everything (Nike Football, 2014 World Cup campaign)

11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
12. Born Mercurial (Nike Global Football, 2018)
13. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
14. Believe (Nike Global Football x World Cup, 2018)
15. React by Crew. React by You. (Nike Running. 2018)
16. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
17. Neymar Nike LA Tour (Nike Global Football, 2017)

18. Rams Donuts (Randy’s Donuts x Nike Super Bowl 53, 2019)

19. Mad Maximus (Travis Scott x Coachella, 2025)


DARE TO RISE FOR EQUALITY

This was an opportunity to collaborate with and learn from leaders in respective Native communities for Nike's Equality campaign and Nike N7.

In particular, crafting an anthem video ("The Original Athlete" for the “Dare to Rise for Equality” campaign) with the poet Tazbah Rose Chavez, an enrolled member of the Bishop Paiute Tribe, was an honor.

[From official Nike press release]

Nike believes in the power of sport to move the world forward. We strive to break down barriers, inspire action and bring peopl together. The N7 collection supports the N7 Fund and its commitment to help organizations provide sport and physical
activity programming to Native American and Aboriginal communities so that they can lead healthier, happier and mor successful lives.

Since its inception in 2009, the N7 Fund has awarded $5.6 million in grants to 243 communities an organizations, reaching more than 420,000 youth. Nike is committed to diversity, inclusion and human rights,and we believe in a level playing field for everybody.

We are the original athlete. This land's first DNA. We are those who have distance in every stride, inherited from the heartbeat of our seventh generation. Nike is honored to celebrate Native American Heritage Month with this year's Nike N7 Collection, inspired by the belief we all deserve the same opportunities to make our dreams a reality.


PROJECT OVERVIEW
Client: Nike
Campaign: EQUALITY and Nike N7 (Native American Heritage Month)
Agency: space150
Date: July 2017- September 2018
Services: Copywriting, Content Creation