SELECT PROJECTS (SCROLL DOWN AFTER SELECTING)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
1. The World Is Meant To Meet (Brand Campaign, 2026)
2. Local Favorites (Global Platform, 2025-26)
3. Welcome Matt (Video Series with Matty Matheson & New York Nico, 2026)
4. Social Creative Brand Voice Evolution (Holistic Brand Development, 2025-2026)
5. World Cup Legacy Projects (Social Impact, 2026)
6. Now You Can Airbnb More Than An Airbnb (Campaign, 2025)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
1. Where Is Football (Co-Founder, 2009-Present)
2. United Nations Football For The Goals Initiative (Creative & Strategic Partner, 2024-2026)
3. Carlo Ancelotti Documentary, Directed by Paolo Sorrentino (Executive Producer, 2025-2027)
4. World Cup in The World’s Subway with New York City Hall (Creative & Strategic Partner, 2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Ted Lasso (Apple x FIFA 23, 2022)
3. The Club Is Yours (FC 26, 2025)
4. SuperFans (FC 25, 2025)
5. 2022 FIFA World Cup (FIFA 23, 2022)
6. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
7. The Viking (Beats By Dre x FC 24, 2023)
8. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
9. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
10. EURO 2024 (UEFA x FC 24, 2023-24)
11. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
12. Team of the Year (Paramount & CBS x FC 24)
13. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS
1. The Dream Is Real (Kylian Mbappé Nike Football Campaign, 2025)
2. Fisk Projects (2014-2026, Creative & Strategic Partner)
3. Awaken Your Madness (Nike Global Football, 2024)
4. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
5. Quarterback (Netflix Season 2 Launch, 2025)
6. Get Stuck In with Marcello Hernández (Peacock x Premier League Campaign, 2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
8. Awaken the Phantom (Nike Global Football, 2018)
9. The New York Blackout (NY Cosmos x Umbro, 2012)
10. Risk Everything (Nike Football, 2014 World Cup campaign)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
12. Born Mercurial (Nike Global Football, 2018)
13. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
14. Believe (Nike Global Football x World Cup, 2018)
15. React by Crew. React by You. (Nike Running. 2018)
16. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
17. Neymar Nike LA Tour (Nike Global Football, 2017)
18. Rams Donuts (Randy’s Donuts x Nike Super Bowl 53, 2019)
19. Mad Maximus (Travis Scott x Coachella, 2025)
Team of the Year | Paramount & CBS x EA SPORTS FC 24
Representing the people’s voice with millions of votes annually, Team of the Year has become one of the most prestigious awards in world football. And this year with the introduction of women’s footballers in Ultimate Team we also welcome a Women’s Team of the Year for fans to choose along with their Men’s TOTY.
We leveled up our global coverage by collaborating with a trusted, modern broadcast partner in CBS Sports & Paramount+ to launch the TOTY Kickoff Show, creating a platform for talent like Jude Bellingham, Alexia Putellas, Kate Abdo, Jamie Carragher, Micah Richards, and Alex Scott to get the debate started, selecting their own Men's & Women's Team of the Year.
Additionally, we created a TOTY hero film with our friends at KODE featuring the likes of Son Heung-min, Vinicius Jr, and fans everywhere from Seoul to South America to South London capturing the spirit of those who back their Best XIs.
Representing the people’s voice with millions of votes annually, Team of the Year has become one of the most prestigious awards in world football. And this year with the introduction of women’s footballers in Ultimate Team we also welcome a Women’s Team of the Year for fans to choose along with their Men’s TOTY.
We leveled up our global coverage by collaborating with a trusted, modern broadcast partner in CBS Sports & Paramount+ to launch the TOTY Kickoff Show, creating a platform for talent like Jude Bellingham, Alexia Putellas, Kate Abdo, Jamie Carragher, Micah Richards, and Alex Scott to get the debate started, selecting their own Men's & Women's Team of the Year.
Additionally, we created a TOTY hero film with our friends at KODE featuring the likes of Son Heung-min, Vinicius Jr, and fans everywhere from Seoul to South America to South London capturing the spirit of those who back their Best XIs.
PROJECT OVERVIEW
Company: Electronic Arts
Date: 2023, 2024
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
Company: Electronic Arts
Date: 2023, 2024
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development
