SELECT PROJECTS (SCROLL DOWN AFTER SELECTING)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
1. The World Is Meant To Meet (Brand Campaign, 2026)
2. Local Favorites (Global Platform, 2025-26)
3. Welcome Matt (Video Series with Matty Matheson & New York Nico, 2026)
4. Social Creative Brand Voice Evolution (Holistic Brand Development, 2025-2026)
5. World Cup Legacy Projects (Social Impact, 2026)
6. Now You Can Airbnb More Than An Airbnb (Campaign, 2025)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
1. Where Is Football (Co-Founder, 2009-Present)
2. United Nations Football For The Goals Initiative (Creative & Strategic Partner, 2024-2026)
3. Carlo Ancelotti Documentary, Directed by Paolo Sorrentino (Executive Producer, 2025-2027)
4. World Cup in The World’s Subway with New York City Hall (Creative & Strategic Partner, 2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Ted Lasso (Apple x FIFA 23, 2022)
3. The Club Is Yours (FC 26, 2025)
4. SuperFans (FC 25, 2025)
5. 2022 FIFA World Cup (FIFA 23, 2022)
6. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
7. The Viking (Beats By Dre x FC 24, 2023)
8. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
9. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
10. EURO 2024 (UEFA x FC 24, 2023-24)
11. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
12. Team of the Year (Paramount & CBS x FC 24)
13. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS
1. The Dream Is Real (Kylian Mbappé Nike Football Campaign, 2025)
2. Fisk Projects (2014-2026, Creative & Strategic Partner)
3. Awaken Your Madness (Nike Global Football, 2024)
4. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
5. Quarterback (Netflix Season 2 Launch, 2025)
6. Get Stuck In with Marcello Hernández (Peacock x Premier League Campaign, 2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
8. Awaken the Phantom (Nike Global Football, 2018)
9. The New York Blackout (NY Cosmos x Umbro, 2012)
10. Risk Everything (Nike Football, 2014 World Cup campaign)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
12. Born Mercurial (Nike Global Football, 2018)
13. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
14. Believe (Nike Global Football x World Cup, 2018)
15. React by Crew. React by You. (Nike Running. 2018)
16. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
17. Neymar Nike LA Tour (Nike Global Football, 2017)
18. Rams Donuts (Randy’s Donuts x Nike Super Bowl 53, 2019)
19. Mad Maximus (Travis Scott x Coachella, 2025)
NEYMAR IN LA
When Nike brought Brazilian football’s playmaker Neymar Jr. to Los Angeles, they wanted to document his every move and ensure that his presence on U.S. soil made waves across the country.
My role was to help concept and execute a series of activations to increase Neymar’s exposure in the US and bring the Los Angeles soccer community together. This included everything from a by-the-hour content calendar to a 3am editing session to get video recaps ready to post by the time the East Coast woke up.
The tour included court side seats for Game 2 of the NBA Finals in Oakland, a drop-in at a kid’s soccer event at the LA Coliseum, Sneaker Shopping with Flight Club and Complex, an appearance at Niky’s Sports in Santa Monica, a now-famous kick across Hollywood Blvd. on Jimmy Kimmel, and the main event, a block party at the Nike East Los Angeles Community Store, culminating with the unveiling of a 100-foot Neymar mural by Brazilian street artist Eduardo Kobra.
PROJECT OVERVIEW
Client: Nike, Evan Baechler, Jesse Stolak
Date: September-December 2018
Services: Copywriting, Concepting, Live Content Capture
When Nike brought Brazilian football’s playmaker Neymar Jr. to Los Angeles, they wanted to document his every move and ensure that his presence on U.S. soil made waves across the country.
My role was to help concept and execute a series of activations to increase Neymar’s exposure in the US and bring the Los Angeles soccer community together. This included everything from a by-the-hour content calendar to a 3am editing session to get video recaps ready to post by the time the East Coast woke up.
The tour included court side seats for Game 2 of the NBA Finals in Oakland, a drop-in at a kid’s soccer event at the LA Coliseum, Sneaker Shopping with Flight Club and Complex, an appearance at Niky’s Sports in Santa Monica, a now-famous kick across Hollywood Blvd. on Jimmy Kimmel, and the main event, a block party at the Nike East Los Angeles Community Store, culminating with the unveiling of a 100-foot Neymar mural by Brazilian street artist Eduardo Kobra.
PROJECT OVERVIEW
Client: Nike, Evan Baechler, Jesse Stolak
Date: September-December 2018
Services: Copywriting, Concepting, Live Content Capture
