3. Lost Shipment — Beard Projects

LOST SHIPMENT
For Nike's collab with Stranger Things, Nike challenged us to help launch its collection with ideas that brought each of the brands together in an unexpected and creative way, beginning in the days before E3 and running beyond the show’s Season 3 Netflix premiere.

We brought things back to the 80s with an automated 1-800 number and video content that dropped clues about what was about to drop. We tapped into the hype about the latest season of Stranger Things, while making sure Nike and the Hawkins-inspired collection didn't get left upside down.

From crafting an 80s-style automated number (1-800-561-1985) that led into time-warped, secretive conversations that revealed coordinates to producing a mysterious video spot focused on a teenage boy searching for answers while riding his bike through the streets of Los Angeles, we brought the campaign to life, tapping into the hype surrounding the swoosh’s celebration of the return of Stranger Things.

˙ǝƃuɐɹʇs ʇǝƃ oʇ sƃuᴉɥʇ ɹoɟ ɹǝqɯnu ɐ sᴉ sǝʞɐʇ ʇᴉ ll∀

PROJECT OVERVIEW

Created by: space150

Client: Nike, Marcus Arman

Creative Director/Writer: Eric Beard

Producer/Director: Brad Scott

ECD: Ned Lampert

Coordinator: Cynthia Bravo

DP: Joseph Loeffler

Gaffer: Gonzalo Digenio

Key Grip: Orlando Ordonez

Props: Caleb Harris

PA: Jackson Pearl

Drone: Taylor Chien

Hair and Makeup: Diana Campos

Editor: Parker Wilson

Color/Sound: KTM

Original Score/Sound Mixing: Josh Lundquist

Talent: Tyler Clofton

Voice Talent: Chris Nelson, Molly Ryman

Production Partner: Formula

About

eric@beardprojects.co

1. The World Is Meant To Meet (Brand Campaign, 2026)

2. Local Favorites (Global Platform, 2025-26)

3. Welcome Matt (Video Series with Matty Matheson & New York Nico, 2026)

4. Social Creative Brand Voice Evolution (Holistic Brand Development, 2025-2026)

5. World Cup Legacy Projects (Social Impact, 2026)

6. Now You Can Airbnb More Than An Airbnb (Campaign, 2025)

1. Where Is Football (Co-Founder, 2009-Present)

2. United Nations Football For The Goals Initiative (Creative & Strategic Partner, 2024-2026)

3. Carlo Ancelotti Documentary, Directed by Paolo Sorrentino (Executive Producer, 2025-2027)

4. World Cup in The World’s Subway with New York City Hall (Creative & Strategic Partner, 2026)

1. EA SPORTS FC (The Rebrand and Global Launch, 2023)

2. Ted Lasso (Apple x FIFA 23, 2022)

3. The Club Is Yours (FC 26, 2025)

4. SuperFans (FC 25, 2025)

5. 2022 FIFA World Cup (FIFA 23, 2022)

6. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)

7. The Viking (Beats By Dre x FC 24, 2023)

8. The World’s Game (FIFA 23 Global Creative Campaign, 2022)

9. Powered By Football (FIFA 22 Global Creative Campaign, 2021)

10. EURO 2024 (UEFA x FC 24, 2023-24)

11. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)

12. Team of the Year (Paramount & CBS x FC 24)

13. Championing The Women’s Game (2021-24)

1. The Dream Is Real (Kylian Mbappé Nike Football Campaign, 2025)

2. Fisk Projects (2014-2026, Creative & Strategic Partner)

3. Awaken Your Madness (Nike Global Football, 2024)

4. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)

5. Quarterback (Netflix Season 2 Launch, 2025)

6. Get Stuck In with Marcello Hernández (Peacock x Premier League Campaign, 2025)

7. The Glitch Pitch and Nike Football X (Nike, 2015)

8. Awaken the Phantom (Nike Global Football, 2018)

9. The New York Blackout (NY Cosmos x Umbro, 2012)

10. Risk Everything (Nike Football, 2014 World Cup campaign)

18. Rams Donuts (Randy’s Donuts x Nike Super Bowl 53, 2019)

19. Mad Maximus (Travis Scott x Coachella, 2025)