The World’s Game | FIFA 23 Global Launch Campaign 

From heroing the world’s top women footballers like Sam Kerr & Catarina Macario in a year when women’s club football is now being added into the game to two World Cups happening in the next 12 months to getting the stems to ‘Deceptacon’ & crafting a custom mix with Le Tigre to recording slightly meta scripts with Alex Scott, Derek Rae, and Stewart Robson to ‘commentate’ on to flowing in nearly every elite footballer, top club, and beautiful stadium under the sun (and floodlights) into the FIFA 23 Reveal Film — all in all, this film was a joy to make that made me more deeply reconnect with all of the reasons I fell in love with this sport in the first place.

It wouldn’t have been possible without a core creative & production team that relentlessly improved it over months of constant fine-tuning, experiments, and pivots, as well as with the support of dozens of international team members who were all instrumental in actually getting this thing over the line. Especially while continuing to navigate & adjust to remote work & remote productions around the world.

PROJECT OVERVIEW
Company: Electronic Arts
Date: 2023
Services: Creative Direction, Copywriting, Brand Strategy, Identity Development