SELECT PROJECTS (SCROLL DOWN AFTER SELECTING)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
AIRBNB GLOBAL CREATIVE DIRECTION (2025-2026)
1. The World Is Meant To Meet (Brand Campaign, 2026)
2. Local Favorites (Global Platform, 2025-26)
3. Welcome Matt (Video Series with Matty Matheson & New York Nico, 2026)
4. Social Creative Brand Voice Evolution (Holistic Brand Development, 2025-2026)
5. World Cup Legacy Projects (Social Impact, 2026)
6. Now You Can Airbnb More Than An Airbnb (Campaign, 2025)
WHERE IS FOOTBALL CREATIVE PROJECTS (2009-2026)
1. Where Is Football (Co-Founder, 2009-Present)
2. United Nations Football For The Goals Initiative (Creative & Strategic Partner, 2024-2026)
3. Carlo Ancelotti Documentary, Directed by Paolo Sorrentino (Executive Producer, 2025-2027)
4. World Cup in The World’s Subway with New York City Hall (Creative & Strategic Partner, 2026)
EA SPORTS GLOBAL CREATIVE DIRECTION (2021-2025)
1. EA SPORTS FC (The Rebrand and Global Launch, 2023)
2. Ted Lasso (Apple x FIFA 23, 2022)
3. The Club Is Yours (FC 26, 2025)
4. SuperFans (FC 25, 2025)
5. 2022 FIFA World Cup (FIFA 23, 2022)
6. The Ultimate FIFA Soundtrack (Spotify x FIFA 23, 2022)
7. The Viking (Beats By Dre x FC 24, 2023)
8. The World’s Game (FIFA 23 Global Creative Campaign, 2022)
9. Powered By Football (FIFA 22 Global Creative Campaign, 2021)
10. EURO 2024 (UEFA x FC 24, 2023-24)
11. Future Stars (FC 24, FIFA 23, FIFA 22. 2021-24)
12. Team of the Year (Paramount & CBS x FC 24)
13. Championing The Women’s Game (2021-24)
ADDITIONAL SELECTED PROJECTS
1. The Dream Is Real (Kylian Mbappé Nike Football Campaign, 2025)
2. Fisk Projects (2014-2026, Creative & Strategic Partner)
3. Awaken Your Madness (Nike Global Football, 2024)
4. OFF CAMPUS with Virgil Abloh (Off-White x Nike, 2018)
5. Quarterback (Netflix Season 2 Launch, 2025)
6. Get Stuck In with Marcello Hernández (Peacock x Premier League Campaign, 2025)
7. The Glitch Pitch and Nike Football X (Nike, 2015)
8. Awaken the Phantom (Nike Global Football, 2018)
9. The New York Blackout (NY Cosmos x Umbro, 2012)
10. Risk Everything (Nike Football, 2014 World Cup campaign)
11. Lost Shipment (Netflix & Stranger Things x Nike, 2019)
12. Born Mercurial (Nike Global Football, 2018)
13. Dare to Rise for Equality (Nike N7 x Global Equality Initiative, 2017)
14. Believe (Nike Global Football x World Cup, 2018)
15. React by Crew. React by You. (Nike Running. 2018)
16. ‘More than an Athlete’ world tour (Uninterrupted x Nike, 2018)
17. Neymar Nike LA Tour (Nike Global Football, 2017)
18. Rams Donuts (Randy’s Donuts x Nike Super Bowl 53, 2019)
19. Mad Maximus (Travis Scott x Coachella, 2025)
CHOOSE GO
As a part of Nike’s launch of the Epic React running shoe, the Choose Go campaign encouraged athletes from around the world to get moving. In Los Angeles, a hero activation for the campaign was closing down and taking over the I-90 highway for a 10k, in homage to the same highway being shut down during the 1984 Summer Olympics. Partnering with Kevin Hart, Nike showed Angelenos in rush hour traffic see what it would be like to run on a freeway and ‘Choose Go’.
[From official Nike press release]
Even @kevinhart4real can’t escape LA traffic, so instead, he reinvented his morning commute. On April 22, Choose Go over traffic at the Nike Go LA 10K. Registration opens Sunday, 3.4 at 9am. Go to http://gonike.me/gola10k to secure your spot on the starting line. #ChooseGo
As a part of Nike’s launch of the Epic React running shoe, the Choose Go campaign encouraged athletes from around the world to get moving. In Los Angeles, a hero activation for the campaign was closing down and taking over the I-90 highway for a 10k, in homage to the same highway being shut down during the 1984 Summer Olympics. Partnering with Kevin Hart, Nike showed Angelenos in rush hour traffic see what it would be like to run on a freeway and ‘Choose Go’.
[From official Nike press release]
Even @kevinhart4real can’t escape LA traffic, so instead, he reinvented his morning commute. On April 22, Choose Go over traffic at the Nike Go LA 10K. Registration opens Sunday, 3.4 at 9am. Go to http://gonike.me/gola10k to secure your spot on the starting line. #ChooseGo
PROJECT OVERVIEW
Client: Nike
Campaign: Choose Go
Agency: space150
Date: July 2017- September 2018
Services: Copywriting, Content Creation
Client: Nike
Campaign: Choose Go
Agency: space150
Date: July 2017- September 2018
Services: Copywriting, Content Creation